THE IMPACT OF CORPORATE SOCIAL ACTIONS ON CORPORATE REPUTATION Grounded in stakeholder theory and a resource-based view
نویسندگان
چکیده
Grounded in stakeholder theory and a resource-based view of the firm, this conceptual paper explores the impact on corporate reputation of the evolution of corporate social actions over time. Information asymmetries between stakeholders, the stickiness of reputation and other temporal considerations provide the foundation for the proposed conceptual model of the relationship between corporate social actions and corporate reputation.
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تاریخ انتشار 2008